1 Percent Listing Agent - Sell Your Point Loma Home for 1%

At the 92106 median sale price of roughly $1,730,000, a 1% listing fee is about $17,300. A traditional 2.5% listing-side commission is about $43,250, and 3% is about $51,900 - so you keep roughly $25,950 to $34,600. On a La Playa waterfront property above $5 million the gap exceeds $100,000. All commissions are negotiable and are not set by law.

Approximately $1,729,202 in ZIP 92106 as of August 2026, down about 8.5% year over year, with a median 24 days on market and a 99.4% sale-to-list ratio across roughly 49 sales. The decline is largely a mix effect at that sample size - homes are still selling close to asking in under a month, which is not what a genuinely falling market looks like.

It affects it, and how you handle it affects your net more than the noise itself does. Loma Portal and parts of the northern peninsula sit under the approach to San Diego International, and buyers research this before they tour. A listing priced realistically for noise exposure, with the matter addressed directly, tends to net more than an optimistic list price followed by a reduction after the buyer raises it in negotiation. Many buyers accept it readily for the location and the housing stock - but they want it acknowledged.

With Justin, yes. The 1% listing fee includes professional photography, drone and video media, an interactive floor plan, MLS listing with syndication to the major portals, a yard sign and lockbox, open houses and private showings, offer negotiation, inspection and appraisal negotiation, disclosure preparation and escrow management through closing.

Poor. The dominant value drivers on the peninsula are elevation, orientation and view - whether you see the bay, the ocean or a neighbor's roof, and whether that view is protected. Automated models price from square footage, bed and bath counts and nearby sales, and capture none of it. Two similar homes a few blocks apart can differ by a million dollars for reasons no algorithm can see.

It can. Much of Point Loma lies in the coastal zone, where the 30-foot height limit constrains what can be built or added and where certain improvements require a coastal development permit. For sellers this matters most when past work was done without the required permit, which surfaces during the buyer's investigation. It also matters to buyers planning a remodel, who will be assessing what is actually approvable.

No, because the two are separate decisions. The 1% is Justin's listing-side fee. What you offer a buyer's agent, if anything, is decided independently when your home goes on the market and gets set at whatever keeps you competitive on the peninsula.

Yes. Justin offers an easy cancellation policy at any point before you enter escrow if you are not satisfied with the service.

Neither. There is no stated minimum sale price, no minimum fee and no cap. The listing fee is 1% of the sale price whether the property is a Loma Portal bungalow or a La Playa bayfront home.

Beyond commission: escrow and title fees, the San Diego County documentary transfer tax, a natural hazard disclosure report, HOA document fees where applicable, prorated property taxes, a termite or pest report if required, negotiated repair credits, and your mortgage payoff. Coastal permit research is worth adding where past improvements are in question. Justin provides a written net sheet at several price points before you list.

Yes. Justin Santolaya is bilingual and handles the entire transaction in English or Spanish - showings, disclosures, negotiation and escrow. Se habla español.

Yes. Justin offers a buyer rebate of up to 1% of the purchase price, applied toward closing costs or your down payment.