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Sell Your San Diego Home with a 1% Listing Fee

We offer full-service real estate expertise for just a 1% listing fee. This approach saves you thousands compared to traditional 2.5–3% commissions, without compromising on service quality. Our streamlined process ensures a smooth and profitable home-selling experience.

How It Works

Strategic Planning

  • Comprehensive Market Analysis: We assess current real estate trends to position your home competitively.
  • Buyer Persona Development: Identifying the ideal buyer helps tailor our marketing strategy effectively.
  • Customized Marketing Plan: We outline a plan that highlights your home’s unique features.
  • Pricing Strategy: Utilizing comparative market analysis, we set an optimal listing price.
  • Timeline Establishment: We coordinate a schedule that aligns with your goals.

Home Preparation

  • Property Readiness: Guidance on staging and minor improvements to enhance appeal.
  • Pre-Listing Inspections: Address potential issues proactively to avoid surprises.
  • Professional Photography & Videography: High-quality visuals to attract online buyers.
  • Marketing Collateral Creation: Developing brochures and digital materials.
  • Disclosure Documentation: Preparing necessary legal documents for transparency.

Marketing Your Property

  • MLS Listing: Your home is listed on the Multiple Listing Service for maximum exposure.
  • Online Promotion: We market your property across major real estate platforms.
  • Open House Scheduling: Organizing events to showcase your home to potential buyers.
  • Email Campaigns: Targeted outreach to interested buyers and agents.
  • Signage and Advertising: Strategic placement of signs and ads to attract local interest.

Showings

  • Property Showings: Coordinating and conducting tours for prospective buyers.
  • Broker Tours: Inviting real estate professionals to preview your home.
  • Open Houses: Hosting events to generate buzz and attract multiple buyers.
  • Flexible Scheduling: Accommodating evening and weekend showings.
  • Appointment Management: Organizing private showings to serious buyers.

Receiving and Negotiating Offers

  • Offer Presentation: Reviewing all offers with you in detail.
  • Buyer Qualification: Assessing the financial stability of potential buyers.
  • Negotiation: Leveraging our expertise to secure the best terms.
  • Counteroffers and Addendums: Managing revisions to reach a favorable agreement.

Escrow Process

  • Title and Escrow Coordination: Ensuring all legal aspects are handled efficiently.
  • Inspection Management: Overseeing home inspections and addressing findings.
  • Appraisal Supervision: Facilitating the appraisal process to confirm value.
  • Disclosure Completion: Finalizing all required documentation.

Closing the Sale

  • Final Review: Confirming all contractual obligations are met.
  • Document Signing: Assisting with the execution of closing documents.
  • Property Handover: Coordinating the transfer of keys and possession.
  • Fund Disbursement: Ensuring you receive your proceeds promptly.

Ready to Sell Your Home?

Contact Justin Santolaya, a Certified Expert Listing Agent (CELA), Accredited Buyer Representative (ABR), Certified Real Estate Negotiator (CREN), and Short Sales & Foreclosure Resource (SFR). With over 15 years of experience, Justin offers unparalleled service to help you achieve your real estate goals.