Sell Your San Diego Home with a 1% Listing Fee
We offer full-service real estate expertise for just a 1% listing fee. This approach saves you thousands compared to traditional 2.5–3% commissions, without compromising on service quality. Our streamlined process ensures a smooth and profitable home-selling experience.
How It Works
Strategic Planning
- Comprehensive Market Analysis: We assess current real estate trends to position your home competitively.
- Buyer Persona Development: Identifying the ideal buyer helps tailor our marketing strategy effectively.
- Customized Marketing Plan: We outline a plan that highlights your home’s unique features.
- Pricing Strategy: Utilizing comparative market analysis, we set an optimal listing price.
- Timeline Establishment: We coordinate a schedule that aligns with your goals.
Home Preparation
- Property Readiness: Guidance on staging and minor improvements to enhance appeal.
- Pre-Listing Inspections: Address potential issues proactively to avoid surprises.
- Professional Photography & Videography: High-quality visuals to attract online buyers.
- Marketing Collateral Creation: Developing brochures and digital materials.
- Disclosure Documentation: Preparing necessary legal documents for transparency.
Marketing Your Property
- MLS Listing: Your home is listed on the Multiple Listing Service for maximum exposure.
- Online Promotion: We market your property across major real estate platforms.
- Open House Scheduling: Organizing events to showcase your home to potential buyers.
- Email Campaigns: Targeted outreach to interested buyers and agents.
- Signage and Advertising: Strategic placement of signs and ads to attract local interest.
Showings
- Property Showings: Coordinating and conducting tours for prospective buyers.
- Broker Tours: Inviting real estate professionals to preview your home.
- Open Houses: Hosting events to generate buzz and attract multiple buyers.
- Flexible Scheduling: Accommodating evening and weekend showings.
- Appointment Management: Organizing private showings to serious buyers.
Receiving and Negotiating Offers
- Offer Presentation: Reviewing all offers with you in detail.
- Buyer Qualification: Assessing the financial stability of potential buyers.
- Negotiation: Leveraging our expertise to secure the best terms.
- Counteroffers and Addendums: Managing revisions to reach a favorable agreement.
Escrow Process
- Title and Escrow Coordination: Ensuring all legal aspects are handled efficiently.
- Inspection Management: Overseeing home inspections and addressing findings.
- Appraisal Supervision: Facilitating the appraisal process to confirm value.
- Disclosure Completion: Finalizing all required documentation.
Closing the Sale
- Final Review: Confirming all contractual obligations are met.
- Document Signing: Assisting with the execution of closing documents.
- Property Handover: Coordinating the transfer of keys and possession.
- Fund Disbursement: Ensuring you receive your proceeds promptly.
Ready to Sell Your Home?
Contact Justin Santolaya, a Certified Expert Listing Agent (CELA), Accredited Buyer Representative (ABR), Certified Real Estate Negotiator (CREN), and Short Sales & Foreclosure Resource (SFR). With over 15 years of experience, Justin offers unparalleled service to help you achieve your real estate goals.