1 Percent Listing Agent - Sell Your Imperial Beach Home for 1%

At the Imperial Beach median sale price of roughly $845,000, a 1% listing fee is about $8,450. A traditional 2.5% listing-side commission is about $21,125, and 3% is about $25,350 - so you keep roughly $12,675 to $16,900. On a Seacoast Drive oceanfront home near $2.5 million, the gap between 1% and 3% reaches $50,000. All commissions are negotiable and are not set by law.

Approximately $845,690 in Imperial Beach over the three months ending August 2026, down about 1.1% year over year, with a median 41 days on market and a 98.1% sale-to-list ratio across roughly 51 sales. Prices are essentially flat. Homes take longer to sell here than in most of the South Bay and buyers negotiate more, which makes pricing correctly at launch more important than testing a high number.

They affect it, and how you handle them affects your net more than the closures themselves do. Much of the Imperial Beach shoreline has been closed or posted for unhealthy water almost continually since 2023, and buyers research it before they tour. A listing priced realistically and upfront about it tends to net more than an optimistic price followed by a reduction once the buyer raises it in negotiation. Projects to expand wastewater treatment are under way, with a U.S. commitment to 50 million gallons per day of capacity by December 2027 - real progress, but not something to price in as solved.

With Justin, yes. The 1% listing fee includes professional photography, drone and video media, an interactive floor plan, MLS listing with syndication to the major portals, a yard sign and lockbox, open houses and private showings, offer negotiation, inspection and appraisal negotiation, disclosure preparation and escrow management through closing.

Unreliable near the water. Automated models price from square footage, bed and bath counts and nearby sales, but in Imperial Beach the value drivers are distance to the sand, ocean or bay view, flood-zone status and which side of town the home is on. A cottage a block off Seacoast Drive and a similar home near the estuary can differ by hundreds of thousands of dollars for reasons no algorithm can see.

It can. Parts of the oceanfront and the low-lying areas near the estuary and bay sit in mapped flood zones, where a lender may require flood insurance - a real monthly cost the buyer will factor into the offer. Much of the city also lies in the coastal zone, where certain improvements require a coastal development permit, and past work done without one can surface during the buyer's investigation. Knowing the flood zone and permit history before listing lets you price and disclose accurately.

No, because the two are separate decisions. The 1% is Justin's listing-side fee. What you offer a buyer's agent, if anything, is decided independently when your home goes on the market and gets set at whatever keeps you competitive in Imperial Beach.

Yes. Justin offers an easy cancellation policy at any point before you enter escrow if you are not satisfied with the service.

Neither. There is no stated minimum sale price, no minimum fee and no cap. The listing fee is 1% of the sale price whether the property is a Palm Avenue condo or a Seacoast Drive oceanfront home.

Beyond commission: escrow and title fees, the San Diego County documentary transfer tax, a natural hazard disclosure report, HOA document fees where applicable, prorated property taxes, a termite or pest report if required, negotiated repair credits, and your mortgage payoff. Near the water, a flood-zone determination and coastal permit research are worth adding. Justin provides a written net sheet at several price points before you list.

Often, yes. With Naval Base Coronado's installations next door, VA buyers are a large share of the Imperial Beach market, and turning them away shrinks your buyer pool. VA loans carry their own appraisal and minimum property requirements, so a home with deferred maintenance can see repair requests, and the appraisal must support the price. A well-prepared home and a realistic price make a VA offer as solid as a conventional one. See Justin's VA loan guide at 1percentsd.com/blog/va-loan-home-selling-buying-san-diego/.

Yes. Justin Santolaya is bilingual and handles the entire transaction in English or Spanish - showings, disclosures, negotiation and escrow. Se habla español.

Yes. Justin offers a buyer rebate of up to 1% of the purchase price, applied toward closing costs or your down payment. See the buyer rebate program at 1percentsd.com/buyer-rebate-program/.