1 Percent Listing Agent - Sell Your Pacific Beach Home for 1%

At the PB median sale price of roughly $1,615,000, a 1% listing fee is about $16,150. A traditional 2.5% listing-side commission is about $40,375, and 3% is about $48,450 - so you keep roughly $24,225 to $32,300. On a Kate Sessions view home above $2.6 million the gap exceeds $52,000. All commissions are negotiable and are not set by law.

Approximately $1,615,470 as of August 2026, up about 23.5% year over year, with a median 33 days on market and a 99.1% sale-to-list ratio across roughly 105 sales. About 28.3% of homes sold above asking, up substantially from the prior year.

Largely yes, though with a caveat worth understanding. At 105 sales the sample is meaningful - considerably more reliable than the county's thinner coastal markets - so this reflects real movement rather than pure statistical noise. But a figure that large always includes some shift in what sold, and PB spans everything from small condos to Kate Sessions view homes. Your own block's comps will tell you more about your property than the neighborhood percentage will.

Considerably, and in your favour if it is done properly. Pacific Beach has one of the highest investor-ownership shares in San Diego, and those buyers evaluate rent roll, lease terms, expense history and vacancy alongside the photographs. Having that package ready at launch rather than after a showing widens the buyer pool - which, in a market where more than a quarter of homes sell above asking, is what generates competing offers.

That has to be verified against the City of San Diego's current short-term residential occupancy program rather than assumed. San Diego licenses whole-home vacation rentals under a limited citywide program with tiers, and the rules have changed more than once. Buyers in PB ask about this directly, so confirm your property's actual status with the City before anything about licensing goes into the listing.

With Justin, yes. The 1% listing fee includes professional photography, drone and video media, an interactive floor plan, MLS listing with syndication to the major portals, a yard sign and lockbox, open houses, offer negotiation, inspection and appraisal negotiation, income-property documentation review where relevant, disclosure preparation and escrow management through closing.

Accurately as Pacific Beach, while making the La Jolla adjacency explicit. Buyers searching both will find a well-framed listing, and the comparison is a genuine selling point: a coastal home a street from La Jolla at a PB price is an argument worth making directly. What does not work is claiming a La Jolla address the property does not have - that is a credibility problem that surfaces in escrow.

No, because the two are separate decisions. The 1% is Justin's listing-side fee. What you offer a buyer's agent, if anything, is decided independently when your home goes on the market and gets set at whatever keeps you competitive in PB.

Yes. Justin offers an easy cancellation policy at any point before you enter escrow if you are not satisfied with the service.

No. There is no stated minimum sale price, no minimum fee and no cap. The listing fee is 1% of the sale price whether the property is a studio condo or a Kate Sessions view home.

Beyond commission: escrow and title fees, the San Diego County documentary transfer tax, a natural hazard disclosure report, HOA document fees where applicable, prorated property taxes, a termite or pest report if required, negotiated repair credits, and your mortgage payoff. Multi-unit properties may add tenant notice requirements and estoppel documentation. Justin provides a written net sheet at several price points before you list.

Yes. Justin Santolaya is bilingual and handles the entire transaction in English or Spanish - showings, disclosures, negotiation and escrow. Se habla español.

Yes. Justin offers a buyer rebate of up to 1% of the purchase price, applied toward closing costs or your down payment.