1 Percent Listing Agent - Sell Your Encinitas Home for 1%

Full-Service Real Estate. Big Savings.
Local Expertise You Can Trust

Our 1% listing service helps Encinitas homeowners get top-dollar for their homes while keeping thousands more in their pocket

The Short Version

A 1% listing agent in Encinitas charges 1% of the sale price to list and sell your home. At Encinitas' median sale price of about $2,050,000, that is roughly $20,500 - compared with about $51,250 at a 2.5% listing-side commission or $61,500 at 3%. The seller keeps the difference, roughly $30,750 to $41,000. The service is full service: professional photography, drone and video, floor plan, MLS and portal syndication, open houses, negotiation and escrow management.

All real estate commissions are negotiable and are not set by law.

Why Encinitas Homeowners Choose Us

Encinitas offers a laid-back coastal lifestyle with beautiful beaches, excellent schools, and a thriving local culture. We provide expert guidance and marketing to help homeowners maximize their investment.

Coastal LifestyleCoastal Lifestyle
Top-Rated SchoolsTop-Rated Schools
Beaches & Outdoor FunBeaches & Outdoor Fun
Safe & WelcomingSafe & Welcoming
Strong Property ValuesStrong Property Values
Easy Access to San DiegoEasy Access to San Diego
Encinitas neighborhood

Discount Agent, Discount Realtor, Flat Fee, 1% Listing Agent - What’s the Difference?

Encinitas sellers search for this service under several different names, and they do not all mean the same thing. Knowing which one you are actually shopping for is worth real money.

What it’s calledWhat it actually meansWhat it means in Encinitas
1% listing agentThe listing-side commission is 1% of the final sale price.Full service. About $20,500 at the Encinitas median, with no cap - the fee scales with the home, not against it.
Discount realtor / discount agentGeneral term for any agent charging below the traditional 2.5%–3% listing side.Varies widely. Some models cut the offer-handling work - exactly what a three-offer market needs.
Flat fee listingA fixed dollar amount regardless of sale price.A fixed fee can beat 1% above roughly $2.5M. Compare the number AND the written service list.
Flat fee MLS / entry-onlyA few hundred dollars to place the home in the MLS. Nothing else.You market a $2M coastal property, field three offers, vet them and run escrow yourself.
Low commission realtorMarketing term with no fixed definition.Get the number and the written service list before comparing.

What Justin offers is the first row: a 1% listing fee with nothing subtracted from the service. The economics work because he operates as a solo practitioner with low overhead rather than funding a large team out of your equity.

List for 1% and Keep More of Your Equity

Traditional real estate commissions can take a big bite out of your proceeds. With our 1% listing service, you get everything you need to sell successfully-without the high cost.

Professional Photography & Video
MLS Exposure
Targeted Online Marketing
Open Houses & Showings
Local Encinitas Expertise
Clear Communication
Transaction Management
Expert Negotiation
Listing Price$300,000.00
$300,000.00$5,000,000.00
$3,000.00
Commissions paid when using Justin
VS
$9,000.00
Commissions paid when using the other agent
$6,000.00
Your Savings with Justin

What You Keep at Real Encinitas Prices

Calculated in plain numbers at real Encinitas price points - the listing-side commission only. Compensation offered to a buyer’s agent, if any, is negotiated separately.

Encinitas sale priceListing fee at 1%Listing side at 2.5%Listing side at 3%You keep
$1,250,000condo / attached$12,500$31,250$37,500$18,750 – $25,000
$2,050,000city median$20,500$51,250$61,500$30,750 – $41,000
$2,600,000Olivenhain acreage$26,000$65,000$78,000$39,000 – $52,000
$3,400,000ocean view / west of 101$34,000$85,000$102,000$51,000 – $68,000
$5,000,000oceanfront / bluff$50,000$125,000$150,000$75,000 – $100,000

Figures show the listing-side commission only. All commissions are negotiable and are not set by law. Savings are illustrations at the stated sale prices and are not a guarantee of results.

What’s Included in the 1% Listing Fee

The question that matters with any discount realtor is not the number - it is what got removed to reach it. Here is the full list, with nothing held back for a higher tier.

Pre-listing consultation and written net sheet at multiple price points
Comparative market analysis and pricing strategy
Professional photography
Drone and video media
Interactive floor plan
MLS listing with syndication to Zillow, Redfin, Realtor.com and partner portals
Yard sign, lockbox and showing coordination
Open houses and private showings
Digital and social marketing campaign
Offer review, multiple-offer strategy and negotiation
Inspection and repair-request negotiation
Appraisal support and low-appraisal negotiation
Disclosure package preparation
Escrow and transaction management through closing
Bilingual English / Spanish representation
Cancellation any time before escrow
Luxury and out-of-area buyer marketing
Coastal permit history research where relevant

About Encinitas Real Estate

Encinitas is a coastal North County city made up of five historically distinct communities - Leucadia, Old Encinitas, New Encinitas, Cardiff-by-the-Sea and Olivenhain - that incorporated together in 1986 and never really merged in character. It covers ZIP codes 92024 and, for Cardiff, 92007. Understanding which of the five you are selling in is the foundation of pricing, because they are genuinely different markets sharing one city name. Listings draw about three offers on average, so the real work is concentrating them into one window and reading them properly.

Encinitas is five historically distinct communities - Leucadia, Old Encinitas, New Encinitas, Cardiff-by-the-Sea and Olivenhain - that incorporated together in 1986 and never really merged. Understanding which of the five you are selling in is the foundation of pricing, because they are genuinely different markets sharing one city name. A quirk worth knowing: most of Encinitas is Encinitas Union for elementary, but Cardiff-by-the-Sea has its own Cardiff School District, and San Dieguito Union covers secondary citywide.

The market is competitive and steady - about 158 sales, prices up about 2.8%, a 99.1% sale-to-list ratio, with roughly 35.1% selling above asking and about three offers per listing. A correctly priced, well-presented home draws competition quickly, and the listing agent's real work is concentrating those offers into the same window and then reading them properly. Encinitas also sits in the coastal zone, so unpermitted past work can surface during a buyer's investigation.

Moonlight Beach

Moonlight Beach

Popular beach destination for families and surfers.

Downtown Encinitas

Downtown Encinitas

Unique shops, restaurants, and coastal charm.

San Diego Botanic Garden

San Diego Botanic Garden

Beautiful gardens and walking trails.

Swami's Beach

Swami's Beach

Iconic surf spot known worldwide.

Popular Neighborhoods in Encinitas

Leucadia

The northern coastal stretch along Highway 101 - bohemian character, eucalyptus, surf shops and a deliberately unpolished feel residents protect. Housing stock is varied and often older, with beach cottages next to substantial rebuilds, so lot potential drives value as much as the existing structure. Walkability to the 101 and the sand is the lead selling point and deserves to be stated in walk times.

Olivenhain

The semi-rural eastern part of the city - large lots, horse-keeping, trails and a genuinely different character from the coast four miles west. Olivenhain has its own water district and identity, and should never be comped against beach-proximate Encinitas sales. Drone media does real work here, and septic, well and outbuilding questions come up more often than elsewhere.

New Encinitas

The inland residential heart east of the 5, built largely from the 1970s onward around schools, parks and shopping. More consistent housing stock than the coastal communities, so buyers compare these homes directly and condition shows up immediately in price. This is where most Encinitas families actually live, and where the school assignment matters most.

Old Encinitas

The original downtown and the blocks around it - character homes, walk-to-the-101 convenience and proximity to Moonlight Beach. Older construction brings pre-1978 disclosure obligations and older systems into the inspection, but charm and location carry a real premium. Permit history on homes added to over the decades is worth researching before listing, particularly given coastal-zone requirements.

Village Park

A quiet, family-oriented planned area in the eastern part of the city with parks, consistent housing stock and strong school appeal. Turnover is moderate and the homes are comparable to each other, so a well-prepared listing separates itself quickly and a poorly presented one gets measured against its neighbors unfavourably.

Cardiff-by-the-Sea

Its own community in ZIP 92007, with a tight-knit identity, the Cardiff Kook, the campground and some of the best ocean views in North County. Two things make Cardiff distinct: its own elementary district (Cardiff School District, not Encinitas Union), which matters to buyers shopping by school, and view quality that varies enormously across the hillside - making address-level comping essential.

Three Things That Decide What a Encinitas Home Sells For

1

Five communities, five markets - and one city name

Leucadia, Old Encinitas, New Encinitas, Cardiff and Olivenhain incorporated together but never converged. An Olivenhain horse property on an acre and a Leucadia beach cottage share a city and essentially nothing else. Automated valuations average across all five and miss badly. Your comps should come from your community and your property type - not from Encinitas as a whole, and in Cardiff's case often not even from the same hillside.

2

Confirm the school district by address, especially in Cardiff

Encinitas Union serves most elementary students, Cardiff School District serves Cardiff-by-the-Sea, and San Dieguito Union covers secondary citywide. Buyers at these price points shop by attendance area and verify what a listing claims. Stating the assignment accurately is free value when it is a strength; getting it wrong is a credibility problem that surfaces during escrow.

3

Three offers is the norm, so the launch decides the outcome

With listings drawing about three offers on average and roughly 35% selling above asking, producing interest is not the hard part. The work is structuring the launch - pricing, timing, showing windows, open-house sequencing - so competing offers arrive together, then reading each for appraisal risk, contingency exposure and financing strength rather than headline price. At $2 million-plus, an offer that dies at the appraisal costs weeks and usually a lower final number.

Frequently Asked Questions

At the Encinitas median sale price of roughly $2,050,000, a 1% listing fee is about $20,500. A traditional 2.5% listing-side commission is about $51,250, and 3% is about $61,500 - so you keep roughly $30,750 to $41,000. On an ocean-view property west of the 101 above $3.4 million the gap exceeds $68,000. All commissions are negotiable and are not set by law.

Approximately $2,053,641 as of August 2026, up about 2.8% year over year, with a median 24 days on market and a 99.1% sale-to-list ratio across roughly 158 sales. About 35.1% of homes sold above asking, and listings received about three offers on average.

Yes. Cardiff-by-the-Sea is one of the five communities that make up the City of Encinitas, in ZIP code 92007. But it has its own elementary school district - Cardiff School District rather than Encinitas Union - and its own distinct identity and buyer pool. Both facts matter for marketing and for comp selection, and buyers searching Cardiff are a different audience from buyers searching Encinitas.

With Justin, yes. The 1% listing fee includes professional photography, drone and video media, an interactive floor plan, MLS listing with syndication to the major portals, a yard sign and lockbox, open houses, multiple-offer strategy, offer negotiation, inspection and appraisal negotiation, disclosure preparation and escrow management through closing.

Considerably. Olivenhain is semi-rural with large lots, horse-keeping in places and its own water district, and it prices and markets nothing like the beach communities four miles west. Comping it against coastal Encinitas sales is a common and expensive error. Drone media matters more here because the land is a large share of the value, and septic, well and outbuilding permit questions come up more often than elsewhere in the city.

It can, particularly west of the 5. Encinitas sits within California's coastal zone, where certain improvements require a coastal development permit. For sellers this usually matters when past work was done without one, which surfaces during the buyer's investigation period. Researching permit history before listing keeps it a disclosure rather than a renegotiation.

More, not less. With about three offers per listing, producing interest is the straightforward part. The work is timing the launch so offers arrive together rather than one at a time, then evaluating each for appraisal risk, contingency exposure and financing strength - not just price - and countering so the strongest buyer does not walk. The highest offer is not always the one that closes.

No, because the two are separate decisions. The 1% is Justin's listing-side fee. What you offer a buyer's agent, if anything, is decided independently when your home goes on the market and gets set at whatever keeps you competitive in your part of Encinitas.

Yes. Justin offers an easy cancellation policy at any point before you enter escrow if you are not satisfied with the service.

No. There is no stated minimum sale price, no minimum fee and no cap. The listing fee is 1% of the sale price whether you are selling a condo in New Encinitas or a bluff property in Cardiff.

Beyond commission: escrow and title fees, the San Diego County documentary transfer tax, a natural hazard disclosure report, HOA document fees where applicable, prorated property taxes, a termite or pest report if required, negotiated repair credits, and your mortgage payoff. Olivenhain properties can add septic certification and well testing; coastal properties can add permit research. Justin provides a written net sheet at several price points before you list.

Yes. Justin Santolaya is bilingual and handles the entire transaction in English or Spanish - showings, disclosures, negotiation and escrow. Se habla español.

Yes. Justin offers a buyer rebate of up to 1% of the purchase price, applied toward closing costs or your down payment. At Encinitas price points that is a substantial figure.

Curious What Your Encinitas Home is Worth?

Let's Find Out!

Get a free, no-obligation home valuation and see how much you can save with our 1% listing service.

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