1 Percent Listing Agent - Sell Your Coronado Home for 1%

At Coronado's median sale price of roughly $3,010,000, a 1% listing fee is about $30,100. A traditional 2.5% listing-side commission is about $75,250, and 3% is about $90,300 - so you keep roughly $45,150 to $60,200. On a Cays waterfront home with a dock above $5.5 million the gap exceeds $110,000. All commissions are negotiable and are not set by law.

Approximately $3,013,360 as of June 2026, up about 17.3% year over year, with a median 36 days on market and a 97.7% sale-to-list ratio across roughly 73 sales. With a sample that small the year-over-year percentage carries significant mix noise - the sale-to-list ratio and days on market are the more reliable signals.

Because the buyer pool is small, wealthy and unhurried. At $3 million and up there are few competing buyers for any given property, many are purchasing a second home or relocating on their own timetable, and they are accustomed to negotiating. Coronado's 36-day median time on market is the slowest of the county's high-value coastal submarkets, which gives buyers room. That makes the list price an opening position and makes the negotiation the decisive part of the sale.

Yes, and it is routine in Coronado. The work front-loads: preparation, photography and pricing compress into the time you still have on the island, and after that Justin manages access, showings, inspections, repairs and escrow on the ground while you sign remotely from your new duty station. Because orders do not leave room for a price-reduction cycle, getting the price right at launch matters more here than almost anywhere.

A VA appraisal produces its own Notice of Value and applies VA minimum property requirements - safety items, functioning mechanical systems, roof condition, and peeling paint on homes built before 1978, among others. These are routine and usually inexpensive to address, but only if identified before the appraiser flags them. Justin walks the property for likely MPR items before listing. VA buyers are also frequently strong buyers; a zero-down loan is not a weak offer.

Substantially. On a Cays property the dock is often a large share of the value, and the documentation around it - how the slip is held, what it permits, and any associated fees or restrictions - is a genuine diligence item that a buyer's attorney will review. Having those records assembled before listing lets you market the water access as the asset it is, rather than answering questions about it under time pressure during a contingency period.

With Justin, yes. The 1% listing fee includes professional photography, drone and video media, an interactive floor plan, MLS listing with syndication to the major portals, a yard sign and lockbox, open houses and private showings, offer negotiation, inspection and appraisal negotiation, disclosure preparation including HOA and waterfront documentation, VA appraisal preparation where relevant, and escrow management through closing.

Coronado Unified School District serves the entire city - there is no attendance-boundary research to do, which is unusual in San Diego County. The district's reputation is a uniform selling point across every listing on the island and is worth stating plainly in the listing remarks.

No, because the two are separate decisions. The 1% is Justin's listing-side fee. What you offer a buyer's agent, if anything, is decided independently when your home goes on the market and gets set at whatever keeps you competitive in Coronado.

Yes. Justin offers an easy cancellation policy at any point before you enter escrow if you are not satisfied with the service.

Neither. There is no stated minimum sale price, no minimum fee and no cap. The listing fee is 1% of the sale price whether the property is a Shores condo or a Cays waterfront home.

Beyond commission: escrow and title fees, the San Diego County documentary transfer tax, a natural hazard disclosure report, HOA document fees where applicable, prorated property taxes, a termite or pest report if required, negotiated repair credits, any VA minimum property requirement repairs, and your mortgage payoff. Waterfront properties can add dock and slip documentation. Justin provides a written net sheet at several price points before you list.

Yes. Justin Santolaya is bilingual and handles the entire transaction in English or Spanish - showings, disclosures, negotiation and escrow. Se habla español.

Yes. Justin offers a buyer rebate of up to 1% of the purchase price, applied toward closing costs or your down payment. At Coronado price points that is a substantial figure, and service members buying at their next posting in the area frequently use both sides.