San Diego's 1% Listing Agent
REALTOR® · CREN · ABR® · SFR® · CELA · DRE# 01902918 · Hablo Español
I've spent over a decade watching San Diego homeowners lose tens of thousands of dollars to real estate commissions they didn't have to pay. A seller in Chula Vista hands over $20,000 to a listing agent. A family in Poway pays $27,500. A homeowner in La Jolla writes a check for $62,500 just to list their home.
I believe there is a better way. Full-service real estate. Honest representation. One percent.
Since then, I have helped 200+ San Diego families sell their homes and collectively saved them over $1,000,000 in listing commissions. Not by cutting corners. By cutting out the overhead that traditional brokerages pass on to you.
About Our 1% Model
I have been in San Diego real estate for over 10 years. Early in my career I worked the traditional model and I watched seller after seller walk away from closing with far less equity than they should have. Not because the market failed them. Because the commission structure did.
A traditional listing agent charges 2.5–3%. On a $800,000 home that is $20,000 in listing fees alone. On a $1,000,000 home it is $25,000. I kept asking myself: what am I doing differently that justifies that fee over what I could deliver at 1%?
The honest answer was nothing. The photography was the same. The MLS was the same. The negotiation was the same. The only thing different was the number on the check and who was writing it.
So I built a model that charges 1% and delivers everything. Not a flat-fee MLS service where you are on your own. Not a discount operation with junior agents and minimal attention. Full service, personal attention, from a REALTOR® who has closed hundreds of transactions in this market at a price that respects your equity.
And it has saved my clients over $1,000,000 in commissions. Money that belongs in their pockets, not mine.
Featured Services
Professional photography — High-resolution photos that make your home stand out
3D virtual tour — Immersive Matterport walkthrough at no extra charge
Aerial drone photography — For single-family homes (FAA restrictions apply)
Full MLS listing — SANDICOR, syndicated to Zillow, Realtor.com, Redfin, Trulia, and 100+ sites
Targeted digital marketing — Social media and online campaigns
Pre-listing upgrade walkthrough — I walk your home with you and tell you exactly what to fix and what to leave
Free Comparative Market Analysis (CMA) — Precise valuation before you commit
Expert offer negotiation — 15+ years of San Diego market experience
Full transaction management — Inspections, appraisals, escrow, closing
Cancel-anytime policy — No upfront costs, no cancellation fees
Bilingual service — English and Spanish, all of San Diego County
Direct access to Justin — Your cell number is my cell number, start to finish
What our Customer says about us
We used Justin as our buying agent and then 5 years later as our selling agent and could not have been happier on both transactions. He is not only one of the most professional and well organized realtors I've ever worked with, but also one of the most genuine.
Dustin Caldwell (Chief Petty Officer), San DiegoWorking with Justin was an easy and smooth experience. He sold our home quickly and for over asking. He always was prompt with our questions and kept us in the loop. We had to do very little, he truly handled everything.
Diane Lehman, San DiegoThis was our first time purchasing a house and Justin was incredibly patient, informed and awesome at communicating. We had specific needs, which limited our options, but Justin was very reliable and eager to help every step along the way.
Daniela Vesprini & Ethan Gebhart, San DiegoJustin is hands down the absolute best realtor we've ever worked with. He is professional, experienced, discretionary and is an extremely capable negotiator. We felt completely comfortable under his guidance and had confidence that he would sell our home quickly.
Lauri Koseff, San DiegoJustin Santolaya has been the most amazing real estate agent from beginning to end. I have heard of so many people putting in offers on so many homes and getting outbid that they eventually gave up or compromised on something.
Daniel Harris, San DiegoMy husband and I decided to buy our first home during the global pandemic – crazy right?! Luckily we connected with Justin and he made our first home buying experience so easy. Justin is a very relatable, down-to-earth person who genuinely cares.
Natalie Hartwell, San DiegoI am an active duty member of the armed forces and Justin expertly helped my wife and I find a perfect fit for us. His knowledge of the VA loan and process made our lives, and the process of buying, so much easier.
Michelle Knowlton, San DiegoServing All of San Diego County
I know this market because I live and work in it every day. From the South Bay to the coast to North County, I serve sellers across every San Diego community.
26+ San Diego Neighborhoods
San Diego Communities We Serve
Find your neighborhood's 1% listing agent — tap any community below.
Let's Talk About Your Home
Get a Free Home Valuation + Pre-Listing Upgrade Walkthrough
No pressure. No commitment. Just a straight conversation about what your San Diego home is worth and exactly what (if anything) you should do before listing. I've helped 200+ San Diego families sell smarter and keep more of what they earned. Let me do the same for you.